Frii of Norway® stands out. Good design provides good wearing comfort.
New retro expression with contemporary colours and print.
Function, design, ergonomy, safety, innovation. That is Frii of Norway.

Inspiration for the Frii products comes from children’s magical fairytale world.
We want to promote their natural creativity and celebrate activity, play, and fun.
Fairytales are strongly anchored in Norwegian culture, and we bring this into our creative process as we develop our backpacks.