Vibeke, Cecilie and Roy have children of their own, and know what you value as parents when choosing products for your children. Everyone agreed that the bags that were already on the market were too heavy for small backs, and trying and developing a lighter school bag became the challenge they set out on. The bag still had to contain important criteria such as quality and good functionality, as well as have a new and inviting design. The cool illustrations were created by Ingunn Dybendal.

The retro-inspired 22L school bags from Frii of Norway® have been developed considering that both mother and child are more concerned with design now than in the past, and like to choose a 1st grade bag that will fit into the girls’ or boys’ room. For us, it is important that design and functionality go hand in hand. The rucksack’s adventurous design, with soft colors and motifs from the children’s dream world, is so delicate and exciting that it is just as nice for a first-grader as it is for a third-grader!

We take the environment and sustainability seriously

All our products are manufactured within the current EU regulations and the environmental regulation REACH for children’s products. We have chosen to follow the REACH standard for children’s toys, despite the fact that our school bags are not considered toys, so that you as a consumer can feel safe using our products.

We are proud that our school bags score best in tests for not containing harmful substances, and that in a test of chemicals in school  bags, no harmful substances were found in our bags.